The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

    • jmcs@discuss.tchncs.de
      link
      fedilink
      arrow-up
      54
      ·
      9 months ago

      The increase in the number of bots made up for the rest. The “pay a small fee to get an I’m definitely human sticker” scheme was really popular in the misinformation community.

    • brainandforce@kbin.social
      link
      fedilink
      arrow-up
      16
      ·
      9 months ago

      Well, the question for me is how many active contributors have left. If those who leave are lurkers, it doesn’t really matter. If those who leave are mostly creators, that’s a serious problem for the platform.

    • ExLisper@linux.community
      link
      fedilink
      English
      arrow-up
      8
      ·
      9 months ago

      Actually it makes sense. Look around and check how many people actually take action even if it’s inconvenient. Almost no one. For example Amazon and Uber are bad for society in ways that most people understand and are aware of (monopoly, gig economy, killing small businesses, exploiting workers) but what % of society actively avoid them? 5%? Less? So a lot of people will complain that Twitter under Elon is big source of hate speech and misinformation but vast majority will not do anything about it. Probably 5% left for this reason and the rest got annoyed with technical glitches and other changes. Most sheeple will keep visiting.

      • curiosityLynx@beehaw.org
        link
        fedilink
        arrow-up
        15
        ·
        9 months ago

        For those who want to know, that makes Xitter sound like halfway between Sitter and Shitter.

        As an English speaker you can try to make that sound by saying the Y in YEET and paying close attention to how exactly your tongue is positioned and where in your mouth the air is being constricted. Then try to position your tongue as if you want to say “yeet” or “yes” again, but make an S sound at exactly the same constriction point where you made the Y sound before. If you’re successful, it should sound like a hybrid between S and SH to your English ears.

        That’s how I make it anyway, actual Mandarin speakers might find issue with my explanation.

    • bitcrafter@lemmy.sdf.org
      link
      fedilink
      arrow-up
      16
      ·
      9 months ago

      One of my current favorite alternative is, “X, the web app you access at twitter.com”, though given the logo that they chose I’m tempted to start referring to them as X11.

        • Honytawk@lemmy.zip
          link
          fedilink
          arrow-up
          5
          ·
          edit-2
          9 months ago

          Probably because if he changed that, then the whole site would break.

          And he fired all the people with the experience to make it work again.

  • Plume (She/Her)@beehaw.org
    link
    fedilink
    arrow-up
    44
    ·
    9 months ago

    Rebranding Twitter, one of the most recognizable brand on earth, to “X” is not just shooting yourself in the foot, it’s taking a shotgun, aiming at your feet and pulling the trigger.

  • Cyrus Draegur@lemm.ee
    link
    fedilink
    English
    arrow-up
    42
    ·
    9 months ago

    mastodon finally clicked for me and i don’t miss twitter at all. sometimes i accidentally load twitter out of force of habit, but immediately recognize how much it sucks now and close it again. Likewise, reddit’s dead to me too now. i’m finally starting to feel like decentralized federated social media systems might actually work out.

    • 1984@lemmy.today
      link
      fedilink
      arrow-up
      13
      ·
      edit-2
      9 months ago

      What is reddit? That shit site with psycho owners who want to go public because they are convinced they are successful, despite not being able to make any money and alienating their moderators and userbase? Lols.

      • Cyrus Draegur@lemm.ee
        link
        fedilink
        English
        arrow-up
        20
        ·
        9 months ago

        i started reading your reply in the voice of Dracula from the intro to Symphony of the Night XD

        “WHAT is REDDIT 🍷💫💥 but a MISERABLE pile of SHITPOSTS!”

        The 'net ill-needs a failure such as him.

        His terms of service are as empty as his revenues!

        all this to say, yeah fam 100% totally agree

    • DogMuffins@discuss.tchncs.de
      link
      fedilink
      English
      arrow-up
      2
      ·
      9 months ago

      Out of curiosity, can I ask what it was that made mastodon click?

      I had two or three goes before realising that choosing the right instance can give you an engaging “local” feed. That seems dramatically less important on lemmy though.

      • Cyrus Draegur@lemm.ee
        link
        fedilink
        English
        arrow-up
        2
        ·
        9 months ago

        i’m not so sure it was even my local feed that got me feeling like i belonged, really; more that I started reflexively defaulting to the federated feed and found it to be much more lively. Perhaps it was actually the changes brought on by time. Perhaps it was because twitter is rotting like a forgotten corpse in a warm, damp room and all the smart people who actually give a shit finally all started to say “fuck this” and enough of a critical mass has finally accumulated in federated services for them to affect its overall feel. I definitely see content from technically minded, creative, motivated people more on mastodon than i EVER did on twitter, but especially now. Twitter now is just … sad, and it reminds me that I have a better place that I’d enjoy visiting more.

  • Foni@lemm.ee
    link
    fedilink
    arrow-up
    40
    ·
    9 months ago

    Only 13%?? With everything he’s going through, it seems very little to me. I think that the turning point would be top-level institutions and politicians changing Mastodon, I think that as long as that does not happen Twitter will still be relevant unfortunately

    • jsdz@lemmy.ml
      link
      fedilink
      arrow-up
      25
      ·
      9 months ago

      13% may not sound like a lot, but it includes almost all of the 10% who weren’t complete idiots.

        • gyrfalcon@beehaw.orgM
          link
          fedilink
          English
          arrow-up
          32
          ·
          9 months ago

          Hey, this comment reads like you’re just dunking on another user. If that is not what you meant to do, please try to communicate more clearly, and if that is what you meant to do, please refrain while commenting on Beehaw in order to be(e) nice. Thanks!

    • Pyr_Pressure@lemmy.ca
      link
      fedilink
      arrow-up
      5
      ·
      9 months ago

      That’s just the 13% who have stopped using it daily I imagine, who were already probably super addicted to it.

      Not sure if weekly/monthly users dropping out would be included in that tally. Also it says nothing about activity time from the daily users. It’s possible the users that stuck around may not be using it as much i.e. 1-2 tweets or comments a day now vs 10-20 before.

      • sure@lemmy.ml
        link
        fedilink
        arrow-up
        9
        ·
        9 months ago

        That’s just the 13% who have stopped using it daily I imagine, who were already probably super addicted to it.

        It’s the opposite. As per the article, daily users remained consistent while monthly users saw the 13% drop.

  • GadgeteerZA@beehaw.org
    link
    fedilink
    English
    arrow-up
    34
    ·
    9 months ago

    Choosing a single letter name was a marketing disaster. Elon is truly clueless when it comes to people and social. Even worse when X implies Ex anything.

  • Four_lights77@lemm.ee
    link
    fedilink
    English
    arrow-up
    27
    ·
    9 months ago

    I don’t think Twitter and Reddit are going to die quickly. They have user bases that they can monetize and bots to flood content. They were shitty enough that enough of left and gave a nice boost to federated platforms. That boost will grow every time those legacy platforms alienate their users by treating them badly. Like windows and Linux.

    • Amju Wolf@pawb.social
      link
      fedilink
      English
      arrow-up
      3
      ·
      9 months ago

      It might never truly “die”, but losing 10%+ of active users is massive. Twitter got decimated. Literally.

  • dangblingus@lemmy.dbzer0.com
    link
    fedilink
    arrow-up
    23
    ·
    9 months ago

    Nope. Nothing failed. This was Elon’s gambit the entire time. He wanted to tank Twitter. He was never interested in improving it or making it profitable. Why do you think Saudi Arabia gave him 22B to buy it?

    • MagicShel@programming.dev
      link
      fedilink
      arrow-up
      70
      ·
      9 months ago

      Your position is that a wealthy man deliberately burned 22 billion dollars to destroy microblogging? That he’s intelligent enough to plan and execute this perfectly, but too dumb to think of a better way to spend 22 billion on himself?

      I think this theory falls apart on examination, to say nothing of Occam’s Razor which argues heavily in favor of sheer incompetence.

      • meseek #2982@lemmy.ca
        link
        fedilink
        arrow-up
        48
        ·
        edit-2
        9 months ago

        This paints Elon like a calculated intellectual that carefully weighs his decisions and has a great team around him. When in reality, he’s a petulant, ego maniac that is far more swayed by his mercurial emotions than reason and intellect. His many prepubescent tantrums over the years is evidence of that.

        Money doesn’t mean anything. It doesn’t make you a genius because you used your status to con someone out of it. If you don’t know how the tech works, Elon sounds like a fucking genius. A visionary. But if you are in the field, you’ll realize that his promises (living on Mars, brain chips, etc.) are just fiction.

        • MagicShel@programming.dev
          link
          fedilink
          arrow-up
          15
          ·
          9 months ago

          I’m not sure from the tone of your post whether you are trying to agree or disagree with my conclusion because it reads slightly argumentative, but I assure you I agree with you 100% and think this supports my point perfectly so maybe I’m misreading the tone. I upvoted you either way for being right in your points whether you come to the same conclusion as me or not.

      • Actaeon@artemis.camp
        link
        fedilink
        arrow-up
        21
        ·
        9 months ago

        He burned 22 billion because he was forced to after being a doofus. He is not destroying microblogging, he is destroying the environment around microblogging on his platform. It is his new toy that was never worth what he paid for it, so there is little point (to him) in trying to recoup monetary value. It’s value is to him is being his personal playground.

      • whofearsthenight@lemm.ee
        link
        fedilink
        English
        arrow-up
        5
        ·
        9 months ago

        Obviously, to ruin the world and complete his turn into a Bond villain, he needed to tank the 5th most popular social media site, which has been proven over and over to have less influence than anyone thinks.

      • localhost443@discuss.tchncs.de
        link
        fedilink
        arrow-up
        1
        ·
        9 months ago

        The most obvious explanation to me is that following so much success running pump and dump scams on his followers in some stocks but mostly unregulated crypto, he decided he was untouchable. Then tried to run another such scheme on twitter stock, but this time threw in a legally binding contract into the manipulation because he’s too dumb to realise how dumb he is.

        He got so used to fucking around, he thought he’d never have to find out…

      • Scrubbles@poptalk.scrubbles.tech
        link
        fedilink
        English
        arrow-up
        2
        ·
        9 months ago

        The theory is that he secretly has shorted Twitter somehow. Which I could see, but it’d take an immense amount of planning that no one has picked up on. So, I’ll just continue watching the dumpster fire

      • Thisfox@sopuli.xyz
        link
        fedilink
        arrow-up
        2
        ·
        9 months ago

        Because he is throwing a tantrum. The toy he bought won’t do what he wants, and people won’t play with him, so he is breaking the toy. It isn’t a rational decision, it is a tantrum.

      • Test_Tickles@lemmynsfw.com
        link
        fedilink
        English
        arrow-up
        2
        ·
        9 months ago

        Elon is not playing 5d chess. He can’t even play 1d connect the dots. The Saudi’s have good reasons to save his ass though. By enabling him to buy Twitter, at best they get control of a worldwide propaganda platform, at worst they only spent 22Billion to kill a universally known communication platform that is a thorn in every totalitarian regime in the world. In addition, they gain they some control over the richest man in the US.

    • Honytawk@lemmy.zip
      link
      fedilink
      arrow-up
      3
      ·
      edit-2
      9 months ago

      Well the banks that invested 13 Billion in the take over will not like that if it were true and will sue him.

      Elon Musk: slams dick in car door

      Musk Fans: Masterful gambit, sir!

  • mctoasterson@reddthat.com
    link
    fedilink
    arrow-up
    21
    ·
    9 months ago

    I am 100% off social media now. Was never a big fan of Twitter but I’m definitely not paying for it. Zuckbook has been deleted for a decade. When Reddit disabled 3rd party apps, that was the last time I used Reddit.

    I miss some of the timely news on specific topics but otherwise nothing’s lost.

    • CanadaPlus@lemmy.sdf.org
      link
      fedilink
      arrow-up
      15
      ·
      9 months ago

      So what’s the consensus here? Does social media not include things where people use usernames, or do Reddit and maybe even Lemmy count?

      • dan@upvote.au
        link
        fedilink
        arrow-up
        18
        ·
        9 months ago

        Reddit and Lemmy are definitely social media. A subreddit or Lemmy community is effectively the same idea as a Facebook group, just with pseudonyms.

          • Rambi@lemm.ee
            link
            fedilink
            arrow-up
            5
            ·
            9 months ago

            I mean it kind of ends up being a Skinner box anyway just because of the loop of scrolling, seeing a post, looking at it and repeating. But I agree nobody is actively trying to trap you in one.

      • mctoasterson@reddthat.com
        link
        fedilink
        arrow-up
        6
        ·
        9 months ago

        I should have said with the exception of Lemmy. Not sure I’m getting enough value to continue using it either honestly.

      • oatscoop@midwest.social
        link
        fedilink
        English
        arrow-up
        5
        ·
        9 months ago

        I view the term “social media” as a continuum and not a box. There are degrees of “social media” with the extreme being sites built around using people’s “real-life” identities.

        • Honytawk@lemmy.zip
          link
          fedilink
          arrow-up
          2
          ·
          9 months ago

          Well, social media has a definition. It is any media that allows you to be social. No matter if it is anonymous or not.

    • SNFi@beehaw.org
      link
      fedilink
      arrow-up
      7
      ·
      9 months ago

      You can subscribe to news or to Lemmy topics via RSS, you don’t need an account unless you want to reply/comment/post. RSS allows you to subscribe on topic you actually like or want and ignore other stuff. Not having an account can help to be more productive and spend less time talking with others. I have not even a Google account so I can’t neither like or comment on youtube videos or other places that needs an account and I’m totally okay. My only social accounts are this and a Mastodon user I don’t use anymore as RSS is actually how I want to get the news or people opinions/posts.

  • Reality Suit@lemmy.one
    link
    fedilink
    arrow-up
    17
    ·
    9 months ago

    I’m convinced that muskrat did this to destroy a channel of communication. It sure helped me look for more free and open source alternatives. I never used Twitter other than seeing live on the spot events.

  • detalferous@lemm.ee
    link
    fedilink
    arrow-up
    17
    ·
    9 months ago

    It’s certain that of the 120 million that remain, a huge number are bots or spam accounts of some kind. They will be there last “users” to quit the platform. And Elon will be happy to collect ad money to show those bots your ads until the very end.

  • PrettyFlyForAFatGuy@lemmy.ml
    link
    fedilink
    arrow-up
    17
    ·
    9 months ago

    i actually thought i would go take a look at threads. when i tried to log in on my PC it told me i had to download the app on my phone before it would let me log in with the account they already apparently created for me.

    so i left and havent been back

    • abhibeckert@beehaw.org
      link
      fedilink
      arrow-up
      5
      ·
      edit-2
      9 months ago

      Threads was launched before it was finished to capitalise on one of Musk’s more brain dead decisions - and the Threads website was initially almost unusable (it’s still missing a lot of things - such as federation with Mastodon).

      The requirement to use a phone app, if it still exists, wasn’t nefarious, it was just the best they could do without delaying the product launch.

      As for “the account they already apparently created”… AFAIK threads runs on Instagram’s infrastructure. So if you have an Instagram account then, yeah, “signing up to threads” is basically just enabling threads on your existing account. If you don’t have an Instagram account I’m pretty sure they create one when you sign up for Threads (but disable Instagram on your account unless you “sign up” over there).

  • Kayn@dormi.zone
    link
    fedilink
    arrow-up
    15
    ·
    9 months ago

    it is literally how I connect with my niche community on there

    And that’s why it’s only 13%

    • dawa@programming.dev
      link
      fedilink
      arrow-up
      4
      ·
      9 months ago

      And he’s not alone.

      I’m on tech Twitter and trying to switch to Mastodon. Unfortunately, the latest news and top content are still on Twitter and I don’t want to be missing out on either of those.

      • nix@midwest.social
        link
        fedilink
        English
        arrow-up
        3
        ·
        edit-2
        9 months ago

        A real transition will happen in bursts. I’d love to see stats by interest categories, because I suspect what happens is enough prominent people in some community move at to bring the rest with them, but until that happens there’s no budge.

  • Sina@beehaw.org
    link
    fedilink
    arrow-up
    12
    ·
    9 months ago

    I think it’s embarrassing how low that number is. If there are alien civilizations out there, I think humans would be at the bottom of the barrel intelligence wise.

    • Honytawk@lemmy.zip
      link
      fedilink
      arrow-up
      8
      ·
      9 months ago

      It is probably like 50% of the users, the other 74% are bots that are still on the platform. lol