If you’re also not familiar, in it’s plain http glory: http://www.coboloncogs.org/
That is indeed very cool, and falls squarely into the second case.
Edit: Or maybe the first? (A joke about how insane it would be counts)
It seems non-serious, given the lack of downloads and snail mail as a contact method. If they actually made this, though, reenactment.
Yeah, money talks. China has a non-negligible amount of it, and very, very delicate feelings.