Exclusive Data: Twitter Is Shrinking Under Elon Musk
www.bigtechnology.com
Twitter's lost 13% of its daily users and its rebrand has failed. But those remaining on the app are still engaged, according to new data from Apptopia. Threads, meanwhile, is a nonfactor.

The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

    • jmcs@discuss.tchncs.de
      54·
      1 year ago

      The increase in the number of bots made up for the rest. The “pay a small fee to get an I’m definitely human sticker” scheme was really popular in the misinformation community.

    • brainandforce@kbin.social
      16·
      1 year ago

      Well, the question for me is how many active contributors have left. If those who leave are lurkers, it doesn’t really matter. If those who leave are mostly creators, that’s a serious problem for the platform.

    • ExLisper@linux.communityEnglish
      8·
      1 year ago

      Actually it makes sense. Look around and check how many people actually take action even if it’s inconvenient. Almost no one. For example Amazon and Uber are bad for society in ways that most people understand and are aware of (monopoly, gig economy, killing small businesses, exploiting workers) but what % of society actively avoid them? 5%? Less? So a lot of people will complain that Twitter under Elon is big source of hate speech and misinformation but vast majority will not do anything about it. Probably 5% left for this reason and the rest got annoyed with technical glitches and other changes. Most sheeple will keep visiting.