Meta announced that users on Threads will be able to see fediverse replies on other posts besides their own. In addition, posts that originated through the Threads API, like those created via third-party apps and scheduling services, will now be syndicated to the fediverse.
Because every step of the way, they need a flock of MBAs to figure out the answer to the question “How do we make money off of this?”
I’m rather guessing the other way around. Because they can’t directly extract money from this, they can’t justify to their shareholders to sit down full-time devs. Instead, this is a project solely run by interns and student.