Could we stop saying they sell user data? That’s not what’s happening. They collect that data because it’s useful. Their business model relies on not selling your data. The way it works is they collect and hoard your data and then use that data and their algorithms to target you with ads. Ad companies pay them to target demographics like women between the ages of 18-25 or men between the ages of 40-60 with ads based on things they watch on YouTube, emails they send or receive, other ads they’ve clicked on, and most importantly items they have searched for. In conjunction with data from the phones around you (other people you visit or live with etc).
This is about ad companies paying google to target you with ads. It absolutely is not about google selling your data. That data is valuable to them because of their business model. And they literally need to hoard it. Amazon and Apple and Microsoft do the same thing.
Could we stop saying they sell user data? That’s not what’s happening. They collect that data because it’s useful. Their business model relies on not selling your data. The way it works is they collect and hoard your data and then use that data and their algorithms to target you with ads. Ad companies pay them to target demographics like women between the ages of 18-25 or men between the ages of 40-60 with ads based on things they watch on YouTube, emails they send or receive, other ads they’ve clicked on, and most importantly items they have searched for. In conjunction with data from the phones around you (other people you visit or live with etc).
This is about ad companies paying google to target you with ads. It absolutely is not about google selling your data. That data is valuable to them because of their business model. And they literally need to hoard it. Amazon and Apple and Microsoft do the same thing.