“It’s the same reason that Boomers can’t leave Facebook.”
“The people who are stranded on social media platforms shouldn’t be mistaken for uncool, aging technophobes. They’re not stubborn, they’re stranded. Like the elders who can’t afford to leave a dying town after the factory shuts down and the young people move away, these people are locked in. They need help evacuating – a place to go and a path to get there.”
Anecdotal sure, but the only millennials I know that use tiktok are either borderline Gen Z or work in social marketing.
Insta seems to be the platform of choice for millennials