It’s not really because it fell over. It’s because it wasn’t supposed to fall over. Consumable launch materials don’t contend with this because failure to return is a success. This is a failure. This must be learned from and fought against/prevented going forward.
Are you installing needed libraries?
For example, the installer runs because it doesn’t need any, but then your app needs say VCRedist 2010, and so won’t until run until you add the
vcrun2010
extra library with Winetricks or the menu in Bottles.