The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.
Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.
It’s probably that people familiar with the technicals of AI don’t automatically assume it’s LLMs being talked about. There’s several other types being out to very good use, especially in the sciences right now.
Even LLMs have their place as interpretors for those other types. Having natural language interpretation that is fairly accurate the vast majority of the time is a powerful tool with a lot of applications. Near Real time translation or closed captioning is great for accessibility.