Two brands suspend advertising on X after their ads appeared next to pro-Nazi content | CNN Business
www.cnn.com
At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
  • snowbell@beehaw.org
    0·
    1 year ago

    Why do people assume that brands explicitly endorse everything their ads run next to? Do they think companies are purposely seeking out these bad people to run their ads next to? I never got the whole not wanting your ads next to questionable content thing.

    • wrath-sedan@kbin.social
      0·
      1 year ago

      I’m no expert but I think it’s the same reason ads are full of hot people: association. If you see an ad for a Baconator enough times next to a neo-Nazi spewing hate speech you’re going to start to link the two in your mind.