Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising – Open Policy & Advocacy
blog.mozilla.org
An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

An update on Mozilla’s PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

  • ahal@lemmy.ca
    0·
    3 months ago

    The mere fact this technology exists gives legislators a tool in their toolbox. I could imagine a future where the EU mandates use of PPA in certain circumstances.

    • Vincent@feddit.nlOP
      0·
      3 months ago

      Or more importantly, forbids the use of privacy-invasive methods of measuring ad performance.