From the article:
“Play is an integral part of human evolution and learning,” she says, mentioning that this is a topic she covers in her book. “Gaming, being the most refined form of play in our time, has much to offer. Instead of focusing on what gaming is not, it’s more effective to showcase its true essence. The industry’s effort to create a more diverse range of games, beyond merely violent and intense ones, will help showcase the broad spectrum of gaming as an expression of creativity.”
Hrm, anecdotally I have quite a lot of formerly non-gamer friends who were really hyped for say, Life is Strange: True Colors, specifically because they were excited about how Alex breaks some beauty norms and gets to flirt with Steph on top of that.
Of course, anecdotally.
But it’s important to keep in mind that we’re no longer an industry of 5 teams creating 20 games a year. There’s so many games that there is more than enough space for every game. From absolutely purist near-identityless gameplay-only designs (Which exist in droves) to huge mass-market hyper-produced open worlds all the way to purist story/feels only visual novels and experimental art pieces.
And each of these categories has more games each year than the entire market around the Gameboy time had. Gaming is insanely big now.