We all knew it was coming. Game pass gets a price increase and a new more expensive tier for day 1 games.
I honestly can’t imagine paying $20/month for it. PC game pass will still get day 1 games at $12/month (was $10 before this) but it’s still not great value, and the trend of where this is going is so obvious that I wouldn’t want to bother using it anyways.
Loss leader to buy market share. It was never going to be profitable at those rates.
Maybe before an Activision acquisition and the implosion of the console business model.