Windows 11 is getting out of hand with its push for advertisments, frankly - remember the recent full-screen pop-up to persuade users to install Edge or other Microsoft services? Then another advertisment was placed in the Start menu, and now Microsoft has finally worn my temper thin - with a new Game Pass ad coming to the Settings app.
This will likely arrive in the July update for Windows 11, or at least it’s almost certain to do so. It was present in the latest preview update Microsoft just released for the OS (and quickly paused due to a bug, but that’s another story). It’s also worth noting that the ad has been present in earlier test versions of Windows 11.
The Next Great Thing™ will not make a number of users that is significant to any real world scenario move away from Windows. The only approach that might have a chance to do that is something that looks and feels as close as possible to Windows. Yes even the parts of Windows that are bad. All of it, except the most glaringly obviously horrible stuff (like ads in menus). And that also includes all the programs a significant number of users care about either running there out of the box without having to jump through any hoops or a replacement fulfilling the same “looks, feels and operates almost identical” criteria.
People care about something feeling familiar and not having to relearn stuff a lot more than about shiny new features.
Considering ms has changed the look and feel of windows itself over the years, sometimes pretty drastically, there’s some leeway there.