Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
The reason why iMessage works and is so popular is because there is no friction. If an iPhone user messages an iPhone user, it just happens. No extra apps, no choices to make, no switching apps to message different people.
There is no want in hell I’m going to get everyone in my life to download Signal, set it up, and use it. Even if I did, I complicated their life, because they would need to do the same, or bounce between apps.
Seeing as 99% of the people I text are on iOS, iMessage isn’t an issue. I think this is the case with a lot of people, where groups of friends/family have the same type of phone… at least that’s what I’ve seen. I have an aunt with an Android phone, but no one really likes her, so it’s not much of an issue.