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I’m not following smartphone market very closely nowadays, but this is the first time I heard about this manufacturer
Aren’t they big in Africa as well?
Yes!
In early 2008, TECNO focused entirely to Africa following market research, and by 2010, it was among the top three mobile phone brands in Africa
https://en.m.wikipedia.org/wiki/Tecno_Mobile
It’s interesting, they don’t mention this prominently on their website: https://www.tecno-mobile.com/about-us/