![Veteran Videogame Analyst: Subscription growth has flattened [in video games]](https://files.catbox.moe/k1njrt.png){kind=link}
Adding a bit more to the discussion on whether game subscription can be “the future”, it looks like despite the heavy push made in the past decade, subscriptions only make up 10% of total video game spending in the US.
Link: https://nitter.net/MatPiscatella/status/1747660051269988522
I mean… yeah. Turns out that having models and looking at the actual data and analyzing the market tends to land on lukewarm takes. The hot takes are for the press and the trolls.
FWIW, I don’t have visibility on subscription growth at all, so I’ll have to take his word for it, but none of that sounds unreasonable… except maybe for the fact that the hype may make people make bad moves and double down in ways that are harmful. A degree of fearmongering can be useful, if only as a deterrent.
I think there are plenty of valid criticisms of the subscription model, and the reasons for those criticisms are the same as many of the reasons growth has flat lined. Labeling criticism as fear mongering seems like overly reductive spin, especially when this analyst doesn’t seem to be interested in addressing those criticisms.
It’s like saying “data shows very few people die annually from eating tide pods, therefore maybe we shouldn’t be so scared of eating tide pods.” Like, no, it’s because nearly everyone realises it’s a very bad idea that nobody dies from it.
You’ve crunched the numbers correctly, but have drawn the exact wrong conclusion.
There are valid criticisms, for sure. I was not in the original thread, though, so I don’t know how willing to address those he is, but it’s a valid point that it’s not an all or nothing proposition. You can point out that subs aren’t overtaking the market in gaming without implying that they should.
I’d be more interesting in debating whehter subs are additive or not. I do know of anecdotal mentions of stunted sales on sub-forward releases, but I’d love to see more data about it (and what that means about revenue eventually, too).
But none of that influences the concerns on preservation one way or the other.
Honestly, I don’t think you’re right about the reasons growth has flatlined. I think the sub model just doesn’t fit gaming best. The content just doesn’t work well with the rotating carrousel of new and new-ish games most subscriptions have. I think Nintendo could be onto something, in the way Netflix was early on, in that you may be more willing to pay a fee to just have access to every single game before a certain point and from the beginning of time, but nobody is gonna figure that one out anytime soon.