Early car sales data for January is starting to arrive from countries across the pond, and they paint an alarming picture for Tesla. Sales are crashing in France, Germany, and the UK—all affluent countries that are key markets for Tesla’s electric vehicles. Coming on the heels of a large financial miss, it’s just one more problem for the automaker.

Tesla sales dropped around 13 percent across Europe in 2024, but so far this year, the scale of the problem is far greater. In France, sales of new Teslas fell by 63 percent, while total car sales in the country fell by just 6 percent, with EV sales dropping just half a percent.

Germany was already looking like lost ground for Tesla—its 41 percent drop in 2024 accounted for most of Tesla’s lost sales across Europe. That must make the 59 percent drop in German Tesla sales recorded during January even more painful on the profit and loss statements.

Across the Channel, the British auto industry just released its sales data for January. Here, Tesla sales fell less precipitously—just 12 percent. However, battery EV sales were 35 percent higher in the UK in January 2025 than in January 2024. The cake is growing, but Tesla is getting to eat less and less of it.

In fact, no Tesla cracked the UK’s top 10 best-seller list last month, something that has regularly happened in the past, although that may be due to having just two models for >sale in most markets.

Large declines have also been recorded in Sweden (44 percent), Norway (38 percent), and the Netherlands (42 percent).

  • Tja@programming.dev
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    17 minutes ago

    Their news cars are more expensive and more weird than the old ones, while the competition has been catching up, so it might be that, too…

  • Frostbeard@lemmy.world
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    43 minutes ago

    Read that Tesla pushes December in Norway for padding end of year numbers, resulting in a stagnant January. I think that concutive stagnant months is what would indicate how sick we are with Musk

  • OutlierBlue@lemmy.ca
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    7 hours ago

    Europeans don’t want to drive a Swasticar? Why? Did something happen to make them dislike Nazis for some reason?

  • tiredofsametab@fedia.io
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    7 hours ago

    I thought the Powerball and may even some solar stuff they were doing would suit our needs. The last few years quickly removed any such notion from my mind; not touching anything tied to that nazi manbaby

  • ShotDonkey@lemmy.world
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    10 hours ago

    Well for obvious reasons. But also bcs their product is crap quality. My neighbour keeps on pouring grand after grand for stupid repairs into his model S

    • Jericho_Kane@lemmy.org
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      8 hours ago

      That can’t be, teslas never break and don’t need maintenance. Many people said it, smart people

  • Venetas@discuss.tchncs.de
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    11 hours ago

    I’m not going to sell a perfectly useable Model Y after a year just because the CEO is a cunt. But I’m going to tell everyone that he’s a cunt with 30 stickers plastered all over the useless rear window

    • SouthEndSunset@lemm.ee
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      9 hours ago

      Fair point. I won’t judge Tesla drivers. I’ll judge Tesla drivers that don’t have a load of stickers on their car.

    • Bezier@suppo.fi
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      10 hours ago

      I remember headlines of people burning their Nikes when they learned the company was woke or something. Burn your car mate, that’ll show them for sure!

  • Maeve@kbin.earth
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    12 hours ago

    May every business that brings this man profit tank until he learns some empathy.

    • SoftestSapphic@lemmy.world
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      2 hours ago

      Rich people don’t have human emotions.

      Being rich literally turns you into a sociopath or psycopath.

      Hoarding that much excess wealth induces mental disorders.

      The only solution is to redistribute their wealth

    • SoftestSapphic@lemmy.world
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      2 hours ago

      The stock has been overinflated for years, it’s a grift detached from reality.

      The stock market is now literally just a rigged casino where 90%+ of the stocks are owned by the rich.

  • rottingleaf@lemmy.world
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    14 hours ago

    Doing a from-heart-to-sun salute tends to hurt sales in UK and Germany, who woulda thought. The stereotype about French is that they don’t care and might even like it, but maybe this is also about build and design quality.

    • bzah@discuss.tchncs.de
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      7 hours ago

      You may want to read the text before commenting nonsense, the French are not pleased either.

      | Sales are crashing in France, Germany, and the UK […] In France, sales of new Teslas fell by 63 percent

      I don’t see what justify your attack, it seems unnecessary to attack people based on their nationality. Yes, we do have a far-right issue in France, but it’s pretty much the same as everywhere else in Europe and there is still a resisting left here, not all hope is lost. Also, regarding your comment below, the white flag stereotype for France comes from 2003, when the US and allies invaded and destroyed Irak, but for once France stood against the US imperialism.___

      • ChickenLadyLovesLife@lemmy.world
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        2 hours ago

        the white flag stereotype for France comes from 2003

        It actually comes (unfairly) from the French army mutinies of 1917 and (also unfairly) from France’s surrender to Hitler in 1940, in addition to their not joining in the fun in Iraq. All of which obscures a prior thousand-year history of kicking the shit out of people.

      • rottingleaf@lemmy.world
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        7 hours ago

        It’s a joke, it’s supposed to be grotesque. Grotesque is usually different from adequate to reality.

        That’s first, second, my comment does incorporate the fact that the French are not pleased either. You may want to improve your skills of processing two-sentence comments.

        Oops, this one is four sentences, I guess it’s going to hurt.

        • Miaou@jlai.lu
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          6 hours ago

          Ah, the historically inaccurate, war criminal powered (Bush), meme. I forgot it included also a taste for the Vichy regime.

          Strange to mention that and ignore Germany, the country that, you know, back then and now, has always been way more on the right than France.

          “Punish France, ignore Germany” is still the current policy.

  • humanspiral@lemmy.ca
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    19 hours ago

    Turns out that siding against voters interested in human sustainability, and pro oil extortionist conservatives bent on climate and human destruction is not a good EV marketing strategy. I have an MBA… AMA

      • humanspiral@lemmy.ca
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        6 hours ago

        ADL supporting Musk’s salute, made US media/Zionist CNBC anyway ignore it. Germany doing the projection stunt on Tesla factory had more EU coverage. Social media, even reddit, is just starting to censor Musk anger now. Though, old people who casually think what mainstream media tells them, would go “media told us that ADL said he never did it, and they would never profit from anti semitism”

        • futatorius@lemm.ee
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          9 hours ago

          I’m still friends with my ex, who’s American (as I am), but it’s far from a distant memory for her. 90% of her extended family on her mother’s side died in Auschwitz. Nearly as many on her father’s side were murdered too,