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The inquiry will focus on whether TikTok adequately informs users about its advertising policies and provides them with the opportunity to opt in rather than opt out.
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Concerns have been raised that TikTok, owned by the Chinese company ByteDance, does not fully disclose the details of its terms of service and privacy policy at the time users sign up. Under South Korean law, digital platforms are required to give users the freedom to decide if they wish to receive marketing communications, ensuring that consent is obtained clearly and transparently prior to any such communications being sent.
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The [South Korean media regulator Korea Communications Commission] KCC’s probe into TikTok comes amidst a broader global conversation about the responsibilities of social media platforms in protecting user data. As authorities worldwide seek to enforce stricter data protection measures, companies must navigate complex legal landscapes to maintain user trust and compliance.
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