If I were to start my own fast food business, I would make my food cheap as fuck and deliberately target locations that have:
- A sixth form or university campus nearby. Students are a big market.
- Nearby pubs or nightclubs. Doesn’t have to be a city centre, could be a local high street. The main intent would be to target the late night crowd.
People care about speed, cost and not eating something that will give them food poisoning, not gourmet food. The luxury market is oversaturated and we have anything but the luxury to do that often.
Also, if it’s a sufficiently large eat-in location like a diner, maintaining toilet facilities that don’t look like they’ve been vandalized is important too.
I hate how this society has turned something as deeply emotional as cooking and turned it into a factory farm where people think burgers and hot dogs just magically appear with fairy magic.
Hipster burger restaurant starter pack.
“if i pay $50,000 for this hanging piece of flare, and only stay open from 4-10pm we can siphon money from money with our money from the people who have money. But our waiter? minimum wage, cameras in the back our head chef is a wanker from out of state who pretended to be something they are clearly not, and the wine? straight from my vineyard, with minimal staff, green card only workers and an ever living hate for anything that shows compassion or empathy. that’ll be $18 a glass of home wine and $38 for alfredo pasta add $8 for broccoli add $10 for chicken. what…what’s wrong this is just business.”
I despise that kind of lighting because it’s so fucking dim at nighttime. The places that still have physical menus apparently expect everyone to pull up their cellphones’ flashlight to read it.
One place I went last year also had some boardgames, but only opened at night and only had that shit dim yellow light. Reading anything was nearly impossible and even the colors of the game pieces were blending together, “is this red, pink or orange?”
They do it so I’m not as ugly. I apologize.
It’s annoying that you can either choose between having a weedy shit burger that’s mostly lettuce and has to be held together with a stick, or eating a really expensive one and have to look at a load of wanker tat on the walls.
Also, you can stick your brioche buns up your arse. A brioche bun is not a load bearing bun. It dissolves in contact with moisture.
Hold on, a brioche bun can totally work! Toast the bun, put a little mayo on it, put the veggies on the bottom (at least the lettuce), and a regular-sized burger will hold up just fine.
Not saying it can’t go wrong, especially in a place that just wants the decor and the food to look good on Instagram even if it’s disappointing when you bite into it. But for burgers I’ve made, a brioche bun can be a nice option. :P
Also why do Americans like mixing sweet and salty. Here in Australia they have brioche buns everywhere now. I hate that crap, if you don’t have normal buns give me two slices of bread instead
Lol I have those exact barstools at home.
TIL they are supposed to be hipster/fancy?
I think it’s a offshoot of the shabby chic aesthetic. Expensive stuff made of cheap elements because you’re being sold a certain flavor of minimalism.
I suspect it’s also so the rich assholes can pretend to be in touch with society by occasionally “getting the poor people eating experience” (at a premium of course). They emulate classic burger joints and diners while being ten times more expensive with none of the charm.
Question for the audience: what city do you most associate this style with? For me it’s Seattle, because that’s where I live, and ugh, it’s everywhere.
I don’t associate this with any particular city, but with the rich neighbourhoods in every city, particularly the recently rich neighbourhoods built from gentrification and forcing the existing poor residents out. An upscale “urban eatery” is a sure sign that the neighbourhood is destroyed.
I’ve seen dumb places like this in every city I’ve lived in.
I think the answer is “The city you’ve been to.” Greensboro is full of crap like this.
Every major city.
I grew up in a small town in the rockies and one of the developer outfits had a fancy office with this decor
Oh probably. It’s quite a popular design choice.
Modern Rustic / Industrial Rustic does look really cool to me, so I can see the reason why it’s so popular.
Gentrified takes on junk food with gratuitously expensive ingredients that are a slightly more subtle equivalent to just sprinkling everything with gold leaf like in 1990s Moscow or somewhere (“Our Southern-fried hog jowls come from rare heritage-breed hogs sourced from a tiny family-owned farm in the Outer Hebrides”)
And you just know that this is the type of restaurant to throw out still edible food in a dumpster and then call the cops when starving people try to take stuff from the dumpster.
I feel like I’ve seen more Karens in these places than any other
I went to one of these wanky places in London and had to use my phone light to illuminate the menu sufficiently so I could see it, thanks to those shit light bulbs they insist on hanging everywhere. There are dozens of them and yet they give off no light… wtf is the point.
Funnily enough here the prices of fast food chains have risen so sharply that the fancy hipster burger places are now priced the same or even cheaper. Like a double cheeseburger at a McDonalds is 5.50 euros but a local burger joint with burgers twice as big, filling and so much tastier are 6 euros, it’s a pretty simple choice.
Where is that because here a “gourmet” burger is more like 16€ with fries.
Estonia
What if we just didn’t build a ceiling and called it the industrial aesthetic?
Hate joints like this.
These restaurants keep my cousins’ reclaimed wood furniture business alive.
That’s literally “The Works” burger chain in Ottawa.
